Noocleus Media is Interactive Media company based in Wichita, Kansas that creates and nurtures Online Communities in under-represented verticals. Each niche is carefully researched for 3 basic qualities; mass usefulness of the vertical, lack of an existing "dead-on" solution, and the ability to further dialogue between experts and the mass populace. The benefit of this approach is two-fold. Lay people benefit by getting "expert" information and opinions and experts benefit by having "real" dialogue with their customer bases.